Privacy Policy

1Who We Are

SPireEdge Ltd is a UK business development and IT management consultancy, registered in England and Wales.

Company Name	SPireEdge Ltd
Company Number	16650997
Registered Address	20 Wenlock, London, N1 7GU, United Kingdom
ICO Registration No.	[Insert your ICO registration number here]
Data Controller Email	info@spireedge.co.uk

SPireEdge Ltd is the data controller responsible for your personal data in connection with this website and our services.

2Information We Collect

We may collect and process the following categories of personal data:

2.1 Information you give us directly

• Name, job title, and company name
• Email address and phone number
• Details submitted via our enquiry, contact, or booking forms
• Information you share when booking a consultation through Calendly
• Correspondence you send us by email, phone, or post

2.2 Information collected automatically

• IP address, browser type, and device information
• Pages visited, time spent on site, and referral source
• Approximate location (derived from IP address)
• Cookie identifiers (see Section 5)

2.3 Information from third parties

• Booking and scheduling data from Calendly when you book a consultation
• Advertising engagement data from Meta (Facebook/Instagram) and LinkedIn if you interact with our adverts

3How We Use Your Data

We use personal data for the following purposes:

• Responding to enquiries and providing requested information about our services
• Scheduling and managing consultations and meetings
• Delivering and managing our consultancy services where you become a client
• Improving our website, services, and user experience
• Analysing website traffic and marketing campaign performance via Google Analytics, Meta, and LinkedIn
• Sending service-related communications (and marketing communications only where you have consented, or another lawful basis applies)
• Complying with our legal, accounting, and regulatory obligations
• Preventing fraud and maintaining the security of our systems

4Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

Legal Basis	When We Rely On It
Consent	Marketing emails, non-essential cookies, and tracking pixels
Contract	Delivering services you've engaged us for, responding to enquiries you've initiated
Legitimate Interests	Website analytics, improving our services, direct B2B marketing to relevant business contacts
Legal Obligation	Tax, accounting, and other statutory record-keeping requirements

5Cookies & Tracking

Our website uses cookies and similar technologies to operate effectively and to understand how visitors use our site. We currently use:

Tool	Purpose	Type
Google Analytics	Website traffic and behaviour analysis	Analytics (non-essential)
Meta Pixel (Facebook/Instagram)	Advertising performance and audience measurement	Marketing (non-essential)
LinkedIn Insight Tag	B2B advertising performance and audience measurement	Marketing (non-essential)
Calendly	Enables booking of consultation calls	Functional

You can manage or withdraw cookie consent at any time via our cookie banner, or by adjusting your browser settings to block or delete cookies. Please note that disabling certain cookies may affect site functionality.

6Third-Party Services

We work with a small number of trusted third-party providers who process data on our behalf or as independent controllers:

• Google LLC — website analytics (Google Analytics)
• Meta Platforms, Inc. — advertising and audience insights
• LinkedIn Corporation — B2B advertising and audience insights
• Calendly LLC — consultation scheduling
• Our website hosting and email providers — to operate this website and manage business correspondence

We do not sell your personal data to third parties. We only share data with the providers above as necessary to operate our website and deliver our services, and with professional advisers (e.g. accountants, legal counsel) where required.

7International Transfers

SPireEdge Ltd is based in the United Kingdom and our own systems store data within the UK. However, some third-party tools we use — including Google Analytics, Meta Pixel, LinkedIn Insight Tag, and Calendly — are operated by companies based in the United States, and may process data outside the UK as part of their global infrastructure.

Where this occurs, these providers maintain appropriate safeguards recognised under UK GDPR, such as the UK International Data Transfer Addendum, Standard Contractual Clauses, or equivalent adequacy mechanisms, to ensure your data receives a level of protection consistent with UK data protection law.

8Data Retention

We retain personal data only for as long as necessary for the purposes it was collected:

• Enquiry & contact form data: up to 24 months from your last interaction, unless you become a client (in which case client data retention rules apply) or request earlier deletion
• Client and contractual data: for the duration of the engagement plus 6 years, to meet UK tax and accounting record-keeping obligations
• Marketing consent records: until you withdraw consent, plus a reasonable period to evidence compliance
• Analytics data: as governed by Google Analytics' standard retention settings (typically 14–26 months)

9Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction, including secure hosting, access controls, and limiting data access to personnel who need it to perform their role. While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your data in certain circumstances
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — request your data in a portable, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — withdraw previously given consent at any time, without affecting prior lawful processing

To exercise any of these rights, please contact us using the details in Section 13. We will respond within one month, as required by UK GDPR.

11Children's Privacy

Our website and services are intended for business audiences and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

12Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13Contact & Complaints

If you have questions about this Privacy Policy or how we handle your personal data, please get in touch:

If you are unsatisfied with our response, you have the right to lodge a complaint with the UK's independent data protection regulator: